Many of you know that I’m a marketing copywriter by day. I actually do a lot more than just writing — I help clients with strategy and program execution. And I also help with social media, specifically Facebook.
I’m an admitted FB junkie, and I had a ton of fun sprucing up my author Facebook page with the new Timeline. I know there are many other people out there — and not just writers — who need some guidance. Consider this your go-to resource!
Best resources for setting up the new Timeline for brands/business pages:
- HubSpot’s Complete Guide to Setting Up the New Facebook Design [if you only read one, read this]
- Mashable Guide
- Official Page & Promotion Guidelines from Facebook
FB advertising is changing for premium ad account holders only, meaning those accounts that spend a minimum of $25/K per month (that’s not a typo). Self-serve ads remain the same for smaller accounts. Read this blog post from HubSpot on the changes to premium advertising.
Specs at a Glance
Cover image: The cover photo can be up to 850 pixels by 315 pixels but may not contain any of the following:
- Price or purchase information, such as “40 percent off” or “Download it at our website.”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
- References to user interface elements, such as Like or Share, or any other Facebook site features.
- Calls to action, such as “Get it now” or “Tell your friends.”
- Here are some examples of great cover images in action
About blurb: This is the snippet of text that shows up under the profile pic. It’s limited to 150 characters. This is the place to include the website URL.
Profile pic: Choose an image that fits 180 x 180 pixels and also looks good when scaled down to a thumbnail size of 32 x 32 pixels
Graphics for Views & Apps: Think calls to action. Specs: 111 x 74 pixels
Milestone images: You don’t need images to create Milestones, but images *could* make the Milestone more interesting. Ideal specs: Milestone images are set at 843 x 403 pixels. Milestones can now go all the way back to the year 1000. Check out how The New York Times is using Milestones.
Pages that are already using Timeline…and that are doing a great job:
- How to Run Promotions on FB Timeline Pages
- 4 Cool Applications for FB Timeline Pages
- Facebook Timeline Features You Haven’t Heard About Yet
- Funny FB cover photos
- 7 Crucial Things About Timeline
- Advice on Using FB Timeline Pages
- Fan Gates Now Irrelevant – How Do I Get FB Fans
How are you liking the new Timeline? Have you seen any great examples? Share in the comments (and yes, it’s okay to promote your own page here — I’d love to check it out).