Tag Archive for: Brand


As many of my regular blog readers know, I’m a Facebook junkie. I spend waaay too much time on the social medium, but it’s fun, and I love engaging with readers, friends, and family alike.

In the past, I’ve always resisted Facebook’s changes, but I’m really loving Timeline for brand pages (I’ve done nothing with Timeline on my personal FB page).

Here are some of the enhancements that I’m really digging:

  • The cover image…and the fact FB has some pretty strict restrictions as to what you can and can’t include. These restrictions are actually freeing in a way, because it’s less about selling and more about fun and visual appeal. I have two cover images at the moment, and I imagine I’ll be alternating between the two.
  • The apps above the fold (those three boxes to the right of the “photos” box). I’ve modified my original welcome image, but I’m still using it for my FB ads. And I’ve created a Q&A for fans (click on the image to the right, and you’ll be brought to the page on my FB Timeline).
  • Milestones. These are the moments you highlight throughout your brand’s “life.” In this case, I am the brand, so I chronicled my writerly life from birth to present day. People can click on a year, like 1979, and see what I was up to.

All of these enhancements create a more engaging page. If someone “likes” an author’s page, there’s a good chance the person is curious to know more about the author (I know I love learning about my favorite authors and hunger for “insider” insights and info).

Anyhow, you can check out my new FB page here. Definitely let me know what you think of it.

How about you? Do you like Timeline (either for brand pages and/or for personal pages)? Share your thoughts in the comments.

(By the way, on Thursday, I’ll have a post that will essentially be a “cheat sheet” on everything you need to know about using FB’s Timeline.)