Marketing a Book

19/04/11 9:00 AM

The title sounds a little presumptuous, doesn’t it? As if I’m some sort of big-bad publicity machine from a Big 6 publishing house.

I’m not, as you know. But I am a marketing copywriter by day, so marketing is something I live and breathe anyway.

I decided to make a list of all the marketing tasks that need to happen for the launch of Forgotten April, in no particular order because my brain can’t handle putting it in any order right now.

  • Proofread and finalize files: Mobi, ePub, PDF
  • Proof and finalize interior print files, spine, and back cover for Createspace
  • Request book reviews
  • Refresh email, refresh email, refresh email while waiting for responses from said book reviewers
  • Create book trailer
  • Draft the product description
  • Breathe
  • Create page for book on website
  • Add book info to other relevant pages of website
  • Update website home page
  • Write blog posts supporting the launch
  • Swap in new profile picture on Facebook
  • Do Facebook status updates around launch
  • Do status update in LinkedIn
  • Tweet, tweet, tweet — but don’t be obnoxious
  • Eat chocolate
  • Update Twitter bio
  • Exercise off the chocolate
  • Take part in blog tour
  • Make a pitcher of margaritas; drink
  • Update Kindle Boards signature
  • Feed the cat
  • Announce new title on Kindle Boards
  • Bathe, at some point
  • Write and distribute press release over the wire (for back links, mostly)
  • Brainstorm creative ways to get press
  • Solicit and set up cross-channel promotions with clients/vendors
  • Brainstorm ways to reach out to mommy book clubs
  • Solicit people to take part in Forgotten April Shout-Out Day
  • Say thank you. A lot.

I have no doubt I’m forgetting items. But this is a good list to work with at this point. I have a bunch of stuff done, like the cover art, final digital files, banner ads, and the book trailer. Still a lot to do…

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6 Comments on “Marketing a Book”

  1. Margo Says:

    Whew! Glad breathing is in there and margaritas! I could help for Shout Out day, maybe?

  2. Robyn Says:

    Margo, that’s so sweet of you to offer! I’d welcome the shout out, if you’re comfortable doing that. Feel free to email me, and I can give you more details (and a link to a free excerpt so you can read that first before deciding for sure if you want to do the shout out…and no worries if you decide not to). 🙂

  3. Ghenet Myrthil Says:

    I’m impressed by how much work you’ve put into this! I’m sure it will pay off big time. 🙂

  4. Laura Matthews Says:

    So far, I’ve got the chocolate covered.

  5. Robyn Says:

    @ghenet — here’s hoping, although this list is only the start.

    @laura — chocolate might just be the most important thing on the list.

  6. Mike Says:

    Holy crap. all of that to just get someone to spend a few bucks on you? This really puts it into perspective. Those guys on the freeway offramp with the sign begging for change got it way easier than a marketing author. And you get nothing but smelly breath from those guys…from the author you get a good book to read!